Local diners just might think twice well-nigh chowing lanugo on fried yellow without they see—and hear—“Hell on Wheels,” PETA’s guerilla-marketing wayfarers featuring a life-size yellow transport truck covered with images of real chickens crammed into crates on their way to a slaughterhouse, complete with very recorded sounds of the birds’ cries and a subliminal message every 10 seconds suggesting that people go vegan. The vexatious vehicle will patrol downtown Columbia on Saturday surpassing moving on to confront diners at Chick-fil-A, 92 Chicken, Home Team BBQ, Dave’s Hot Chicken, Doc’s Barbeque, Buffalo Wild Wings, Bernie’s Chicken, and PDQ as part of the group’s East Coast tour.
When: Saturday, December 2, 12 noon
Where: Main Street (between the South Carolina State House and Elmwood Avenue), Columbia
“Behind every barbecued wing or skillet of fried yellow is a once-living, sensitive individual who was crammed onto a truck for a terrifying, miserable journey to their death,” says PETA Executive Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an request to anyone who eats yellow to remember that the meat industry is unforgiving to birds and the only kind meal is a vegan one.”
PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview, and offers a self-ruling vegan starter kit on its website.
For increasingly information, please visit PETA.org, listen to The PETA Podcast, or follow the group on X (formerly Twitter), Facebook, or Instagram.