Victory! Pajar Canada Bans All Fur After Push From PETA

Well-known winter wardrobe trademark Pajar Canada has confirmed that it will no longer use any real unprepossessing fur in its suit lines. The visualization follows pressure from PETA and increasingly than 144,000 e-mails to the trademark from the group’s supporters urging the visitor to ban fur. In thanks, PETA is sending the visitor succulent wild animal–shaped vegan chocolates.

“Fur belongs on the animals who were born in it—it’s theirs—and not on parka hoods or boots for humans,” says PETA Executive Vice President Tracy Reiman. “PETA celebrates Pajar Canada’s visualization to join the now overwhelming majority of malleate and suit businesses that are shunning the hideously unforgiving fur industry.”

PETA notes that most animals killed for fur are bred in captivity, denied all semblance of a natural life, and serving their unshortened lives to filthy, cramped wire cages, where they frantically pace when and forth, gnaw on the bars, and mutilate themselves out of lattermost stress and frustration surpassing they’re electrocuted, gassed, or poisoned. Wild animals unprotected in traps often suffer for days surpassing trappers victorious to shoot, strangle, beat, or stomp them to death.

Pajar Canada joins hundreds of top brands—including Canada Goose, Hudson’s Bay Company, Moncler, Moose Knuckles, RUDSAK, and Mackage—in banning fur, and PETA is rallying the public to demand that LVMH follow suit.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview, and retired its “I’d Rather Go Naked Than Wear Fur” wayfarers in 2020 due to the demise of the global fur trade and the shift yonder from fur by scrutinizingly all the world’s leading designers. For increasingly information, please visit, listen to The PETA Podcast, or follow the group on X (formerly Twitter), Facebook, or Instagram.